Creative Web Design or SEO- for Success!

In the success story of a website, both design and search engine optimization (SEO) play an important role as their work is vital for a successful online presence. While SEO helps in driving traffic to your site, the designing part helps in grabbing the attention of the users.

Even though both are essential for the success of a website, yet they employ very different techniques and ideas.

Designing Part

Any experienced web designing company, whether based in the UK, the USA or Asia, would keep one objective in common while designing a web site – and that is what is the purpose of the web site and who is it being made for.

In keeping with Web 2.0 trends, a web site today needs to be designed keeping in view the users’ perspective. It is a user-driven economy on the web now and all web sites must conform to what users want. It is not enough to have a wonderfully appealing graphic design or some superb flash and animation work on the web site. The web site also needs to offer enough interesting inputs to the user through relevant information, interactive features, user-friendly web design and navigation structure.

SEO Part

If the designer is responsible for making the website look appealing and be user-friendly, it is the job of the SEO experts to make its presence felt amongst its target audience. SEO helps in driving traffic to a website to increase its visibility.

SEO does not only mean placing relevant keywords at the right place. It is an intricate and laborious process involving indexing of pages, directory submissions, link building, talking about the web site in relevant social forums and networking sites and so on.

which one is more important?

The credit for overall popularity of a website can’t be given singularly to either designers or SEO experts. It is a joint venture and there must be a balance between the two. One cannot single-handedly establish the brand identity of an online business without the support of the other.

Suppose, the SEO experts have successfully driven traffic to your site, but what happens if the user doesn’t find the site up to the standard? Again, what’s the use of a good website design if its online presence is significantly low?

The web designers must understand the basics of SEO and on the other hand an SEO expert must comprehend the importance of designing elements required for branding. It is essential for both to understand and meet the expectations of the web site’s target audience. Users want both search visibility and appealing design and this in turn helps the web site in establishing a strong online presence.

Last but not the least, it is essential to find an affordable web design company which also provides SEO services. Firstly you don’t have to look for two companies and secondly, there are few chances of clashes between the two different departments.


Author Resource:-> James Elliott is an expert website designer who works for a leading http://www.blogger.com/ >web design agency in UK

.His articles on trend of leading http://www.blogger.com/ >graphics design agency in London have been appreciated a lot.

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Affordable Web Design Option

Web designing is one of the toughest challenges faced by many companies that aim at utilizing the power of the Internet to their benefit. There are more than a million pages on the World Wide Web, with each constantly competing for attention, in the form of search engine ranks. It is advisable for companies to approach the task of web designing from a professional perspective, to uncover the full potential of their website, and make a difference to their business. Most companies have a wide customer base all over the world, and hence there is a great demand for professional web designers to design and promote their sites. Many companies that have high advertisement costs usually like to go for affordable web design options.

Companies all over the world have realized the importance of globalization. Most companies endeavor to make people aware of their products and services, by operating customized websites that are designed by professional designers. Web designing is a career in which trained professionals, utilize their web designing skills to maximize profits for clients. Professional web designers are information analysts, who can help clients structure web page systems to manage large volumes of data. They utilize their expertise in guiding and improving, the accessibility and usability of their client?s websites.

Companies that offer affordable web design options, help small and medium business, develop and maintain a web presence. In order to stay competitive in the market, online business is no longer considered an option but a necessity.

These companies offer high quality and visual impact designs at affordable prices. They create graphics and print layouts that coordinate with websites.

For companies that are just beginning to discover the potential of doing business on the web, and would like to test the market in an affordable manner, custom design or web template program is the best option available.

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